Ram Head Logo

The Ram Head Logo can be used on a range of informal materials and non-academic contexts, such as:

• athletics teams and sporting events
• registered student organizations
• alumni materials
• promotional merchandise and apparel
• decals, signs and banners
• campus décor
• school spirit activities
• recruitment events
• as a graphic within academic departments to promote spirit and social events
• disposable items such as napkins, coasters, cups and notepads

• The Ram Head Logo may not be used in official communications, such as letters of admission, grant proposals, offer letters, contracts, financial aid award notifications, etc.
• University departments and units may not create departmental or unit logos using the Ram Head Logo.
• The Ram Head Logo should not be used in place of the university’s institutional logo.
• All university departments and units—with the exception of athletics—must use the university’s institutional logo as a primary identifier.
• Items offered for sale must be licensed. Management and licensing of the Ram Head Logo resides within the Business Services. Contact Demetria Burton with any questions about licensing the mark.

• The Ram Head Logo may be used as a supporting spirit mark in academic materials, in recruitment materials, and at events, but they may not be used to singularly represent a university unit.
• When used in academic brochures or recruitment materials, the Ram head should appear no larger than 75 percent of the size of the primary academic logo.
• The Ram Head Logo may not be incorporated into or combined with any other mark, symbol or graphic to create a new mark.
• The Ram Head Logo may not be distorted or blurred.
• The Ram Head Logo may only be used in the variations provided on this site. No other colors or designs are approved.
• Use of the Ram Head Logo must be approved via the university’s brand review process.

• The time was right to evolve the Ram head logo. Our athletics teams have been requesting a visual symbol that reflects that they are fierce competitors. The new logo provides an opportunity to give the Ram an expression and positions the Ram as ready to go head-to-head with a competitor.
• The previous Ram head logo dates back to the mid-1990s and was designed primarily for use in print. The new logo has been designed to work well for both print and digital applications.
• The new mark draws on previous iterations of the Ram to create a more modern take that conveys courage, spirit, tenacity, and pride.
• The previous Ram was to be used exclusively by athletics. The new logo, however, is more of a “spirit mark” that can be used by departments across the campus to reflect Ram Pride. Guidelines for usage of the Ram are forthcoming.

• The new Ram head logo project was led by the Office of Integrated Marketing Communication, which worked closely with the Department of Athletics.

• A branding committee comprised of students, staff, alumni, student-athletes, coaches, and administrators was formed last fall.
• A survey was distributed to all students and to more than 20,000 alumni. We received more than 1,600 responses to the surveys with more than 75% of respondents saying the change was important to them.
• Additionally, several focus groups were held to solicit feedback throughout the process.

• Many of the items that use the Ram head logo were due for replacement, which were costs the university would incur regardless which logo we used.
• Athletics uniforms that were replaced last year were done so without using any logo. As uniforms continue to be replaced, we will incorporate the new logo.
• Other big-ticket items will be replaced as funds permit or on their normal replacement cycle.

• Beginning Aug. 19, people will begin seeing the logo on merchandise, signage, and advertising.
• The University Bookstore will have Ram head logo gear available for sale immediately after the logo rollout event.
• Vendors that sell Ram gear at football games were given early access to the new logo and should be able to start selling updated gear as soon as the first home game in September.